The heart of the Zurich brand

Our heritage is about helping customers understand and protect themselves from risk. Since 1872 we have been applying our expertise and experience so that our customers can have the very best protection for the things they value. This is our mission and the timeless idea behind our brand. It is also the authentic truth that has been and always will be at the heart of the Zurich brand.

Putting customers' needs at the center of our business

Zurich is shaped by its values. It is a company committed to succeeding in the long run and in putting customers' needs at the center of its business. This will not happen without a strong brand, one that clearly defines who they are and what they stand for.

For Zurich its brand is not just about advertising or a logo: it’s about connecting better with all its audiences. It's about what we do every day, through the way we communicate with our customers, with each other, and with the wider world. Ultimately the brand is a reflection of who we are as a company and is brought to life by Zurichers in every aspect of our daily work.


Our global communication platform

Our Global Communication Platform -“For those who truly love”- helps us to connect with our audiences. This platform brings our brand to life and is based on a simple insight that when you truly love something - or someone - you want to protect it in the best possible way, with the protection that only Zurich can provide.

Since its launch the campaign has leveraged the platform through television, billboards, print, digital advertising, and events across multiple markets. Instead of focusing on prices and or products, it appeals to the emotions.

All communication tells a simple story in a light-hearted way. For instance, television spots show different life situations when there is “no love”, “some love” and then “true love”. For Zurich the message is clear. We are there for our customers, when they need us to protect what they value most in life. Here are some examples from our global brand campaign.


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